This concept started with a real brief from Eli Brown’s DJ team. They wanted the website to become the central hub for everything Eli — bringing together tour dates, music releases, brand projects, and merch in one place. The focus was on making it quick for fans to find what they came for, like tickets or new tracks, while also inviting them to explore his story and past milestones. The design needed to reflect his dark, high-energy aesthetic, stay easy to update, and be ready for future integrations like ticketing platforms or a Linktree-style “Latest” page.

Even though the official project didn’t move forward, I decided to build it anyway. As a fan of his work, it was the perfect chance to explore how his brand could be translated into a fast, intuitive Webflow experience — one that delivers an emotional punch from the first scroll.

The result is an immersive platform that makes fans feel Eli’s world before they ever see him live. Moody color palettes, looping video, and high-impact visuals set the tone from the moment the site loads. Subtle animations guide the journey, keeping the energy flowing without stealing attention from the music, dates, or news.

Navigation is stripped to the essentials, while a flexible Webflow CMS keeps the build scalable for future content and integrations. It’s a fan-first experience designed to keep people engaged from first click to final scroll.