During my time at Delhaize, I worked as a Digital Designer in the e-commerce team, shaping the visual experience of Delhaize.be. My role spanned campaign production, design systems, and accessibility standards.

I designed and delivered digital banners for online (app & web), CRM, marketing, and in-store touchpoints. Alongside this, I built and maintained a Figma component library used by junior webmasters to speed up production and ensure visual consistency. I also developed dedicated guidelines — one to keep all banners WCAG-compliant, and another for the BlueConic project — giving teams clear, practical frameworks to follow.

By combining data-driven insights from Adobe Analytics and ContentSquare with close collaboration across marketing, CRM, and product teams, I helped ensure every asset was on-brand, accessible, and optimised for performance.

Refer-a-Friend campaign visuals helped bring in ~25 new customers monthly, each with an average basket of €125+, creating a repeatable growth channel worth €37.5k in direct annual revenue before repeat spend.

+25% YoY increase in homepage banner conversion, reinforcing its role as a key entry point in the shopping funnel.

+9% uplift in site engagement, while reducing exit rate from 36% to 35%.

Homepage banners maintained a 1.2% CTR while lifting cart additions to 32% of unique visitors.

Boosted the attractiveness and usability of service landing pages through a new UI, driving higher engagement signals. (longer visits, fewer exits)