Before launching the website, Pierre Philippe mainly relied on platforms like Airbnb and Abritel to promote the villa.

While those platforms offered visibility, they also came with a recurring cost: commission fees and limited control over the relationship with potential guests.

This created two issues:
• The business depended on third party platforms for visibility and bookings
• The villa’s story, atmosphere, and personality were reduced to a standardised listing format.

The property had real character, but its digital presence did not reflect that depth or create a direct connection with future guests.

The final result is a branded website that gives La Pinardière its own presence online and reduces dependence on third party booking platforms.

It gives potential guests a richer understanding of the house, the experience, and the host, while making direct enquiries easier.
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With the CMS and blog structure in place, the website also creates a foundation for long term SEO growth and a more sustainable acquisition channel.