overview
INTRODUCTION
Azraq, a VR MMORPG, is currently in development and preparing for a Kickstarter campaign.
They required a visual identity and a website that would help them to collect funds for their kickstarters.
Previously, Azraq's website struggled to effectively communicate their goals with users. It lacked a distinct identity, saw minimal growth in newsletter sign-ups, and suffered from a lack of professional visuals.
They required a visual identity and a website that would help them to collect funds for their kickstarters.
Previously, Azraq's website struggled to effectively communicate their goals with users. It lacked a distinct identity, saw minimal growth in newsletter sign-ups, and suffered from a lack of professional visuals.
GOAL
The goal of the website is bringing as much people on the Azraq Discord, aiming to growing the community. Another crucial aspect was the widespread implementation (CTA) buttons.
With a Kickstarter launch on the horizon, it was vital for Azraq to conduct early game testing to gather gamer feedback and enhance the game pre-launch.
With a Kickstarter launch on the horizon, it was vital for Azraq to conduct early game testing to gather gamer feedback and enhance the game pre-launch.
RESULTS
Over 80 people joined the Discord channel.
Generated over 60 new sign-ups for the newsletter.
Led to a 130% increase in the average time users spent on the site (from 55 sec to 2,10 min)
EXPERIMENTATIONS
EXLPICATION
The previous website lacked design consistency, so before making any design decisions, I created a wireframe to clearly map out what would be displayed on the site
01 Before
02 Wireframe
03 Design
Feedback
TESTIMONIAL
Rayane plays a key role in our team.
As a startup, we don't have the resources of a large company, so hiring multiple designers isn't an option for us. Rayane is our main designer, and he's helping us a lot in creating our vision.
He consistently brings fresh ideas to the table.
Thanks to him, Azraq's identity has been established, attracting more interest due to its professional appearance and well-crafted design
As a startup, we don't have the resources of a large company, so hiring multiple designers isn't an option for us. Rayane is our main designer, and he's helping us a lot in creating our vision.
He consistently brings fresh ideas to the table.
Thanks to him, Azraq's identity has been established, attracting more interest due to its professional appearance and well-crafted design
If you're interested to chat about a potential collaboration,
please get in touch.
please get in touch.
zidane.rayane.design@gmail.com
zidane.rayane.design@gmail.com
