“I believe design shapes far more than how a business looks. What’s well designed often feels more credible, more professional and more valuable.
My role is to create that perception at first glance, so your visitors feel the value of your business before they can even put it into words.”
I’m Rayane, a designer specialising in web design. Early on, it wasn’t only design that drew me in, but the chance to bring several disciplines together and think about a project as a whole. That curiosity led me to work with large companies and startups such as Delhaize and Bright OS.
Experience
- Bright OS, design system lead2026
- Delhaize, Digital Designer2024–25
- RZ. Studio, freelance2023–
Recognition
- BSc (Hons) UX Design, First Class2023
- Awwwards Honourable Mention2023
- Featured on One Page Love
Background
I studied User Experience Design at Norwich University of the Arts in the UK and graduated with First Class Honours in 2023.
From 2024 to 2025 I was a Digital Designer in the e-commerce team at Delhaize, shaping Delhaize.be. I built the Figma component library its webmasters use every day, wrote the guidelines that keep banners WCAG-compliant, and lifted homepage banner conversion by 25% year on year. In 2026 I led the design system at Bright OS as a contractor, from foundations and token architecture to documented WCAG components.
Read the Delhaize case studyFreelance work
As RZ. Studio I run projects end to end, from scoping to design and the Webflow build: websites for independent businesses, from a massage therapist in Genappe to a holiday villa in Provence, and UI components and dashboard widgets for a CRO and analytics platform (under NDA).
See the workHow I work
I’m a design partner, not just a doer. I build every website so you can run it yourself, with personalised tutorials for updating it and looking after its SEO, and I care about accessibility, clear structure and results you can measure.
See my servicesWhere I work
I’m based in Brussels and work with clients in Belgium and abroad, in person or remotely.